“Midzanga yemagetsi rudzi rutsva rwechigadzirwa chemagetsi, chinova mudzanga wemagetsi unotakurika.Inonyanya kutevedzera chimiro chefodya yechinyakare uye inoshandisa zvikamu zvakaita se-e-liquid, gadziriro yekudziisa, magetsi, uye sefa kupisa uye atomize, nekudaro ichigadzira aerosol ane hwema chaiyo.
1. Pfupiso, kupatsanura, uye hunhu hweindasitiri yefodya yemagetsi
Fodya yemagetsi rudzi rutsva rwechigadzirwa chemagetsi, chinova mudzanga wemagetsi unotakurika.Iyo inonyanya kuteedzera chimiro chefodya yechinyakare uye inoshandisa zvikamu zvakaita se-e-mvura, inodziya system, magetsi, uye sefa yekupisa uye atomize, nekudaro ichigadzira aerosols ane chaiwo hwema.
Zvinoenderana ne "Analysis yeDevelopment Situation uye Investment Strategy Research Report paChina's Electronic Cigarette Market (2023-2030)" yakaburitswa neGuanyan Report.com, fodya yemagetsi yakakamurwa kuita atomu yemagetsi fodya uye inopisa isingabatike fodya zvigadzirwa (HNB) yakavakirwa. pamisimboti yavo yekushanda.Electronic Cigarette (EC), inozivikanwawo se Electronic Nicotine Delivery Systems (ENDS), imhando itsva yechigadzirwa chefodya chinoburitsa gasi kuburikidza neoiri yeatomu inoshandiswa nevanhu.Electronic atomized cigarette kamuchina kadiki kanoshandiswa kutevedzera kana kutsiva kuputa fodya.Nheyo yayo yakakosha ndeyekushandisa kudziyisa, ultrasound nedzimwe nzira dzeatomize glycerol kana propylene glycol mhinduro ine nicotine uye essence components, kuburitsa mhute yakafanana nekupisa kwefodya kuti vanhu vapute.Parizvino, iyo inowanikwa ma-e-fodya pamusika yakakamurwa zvakanyanya kuita yakavharwa e-fodya uye yakavhurika e-fodya.Heating Non Burning (HNB) haibvi mufodya, uye misimboti yayo yekushanda ndeyekugadzira maaerosols ane nicotine mushure mekupisa fodya flakes kusvika 200-300 ℃.Nekuda kwekushisa kwakanyanya kwekushanda kana zvichienzaniswa nefodya yechinyakare (600 ℃) uye kuomeswa kwemashizha efodya, ine simba rekudzikisa kukuvadza.
Kubva pamaonero ehunhu hweindasitiri, maitiro ekugadzira eindasitiri yefodya yemagetsi haisati yakura, ine chigadzirwa chepamusoro uye kuoma kwemusika.Shanduko mukudiwa kwevashandisi dzakaisa zvakanyanya kudzvanywa patsvagiridzo uye budiriro yekupedzisira;Kubva pakuona kwechinzvimbo cheindasitiri, fodya yemagetsi, sechigadzirwa chinomiririra chehupfumi hutsva, mafomu matsva, uye kushandiswa kutsva, zvave chinhu chakakosha chekuwedzera kufodya yechinyakare.
2. Kubva pakukura kwebarbaric kusvika pakukura kwakarongeka, indasitiri yakapinda munguva yakaenzana
Kusimukira kweindasitiri yefodya yemagetsi yekuChina kunogona kurondwa kumashure muna 2003, apo mufesi wemishonga anonzi Han Li akagadzira fodya yemagetsi yekutanga pasi pezita rechiratidzo Ruyan.Nekuda kwezvipingaidzo zvakaderera zvekupinda uye kushaikwa kwezviyero zvenyika, mutengo wekugadzirwa kweindasitiri yefodya yemagetsi wakaderera zvakanyanya, asi purofiti yeindasitiri yese haina kuderera kana zvichienzaniswa nefodya yechinyakare, izvo zvinoita kuti indasitiri yese yefodya yemagetsi imire mugove. ye "mhindu yakakwirira uye mutero wakaderera".Izvi zvaitawo kuti vanhu vakawanda vanyure mugungwa reindasitiri yefodya yemagetsi pasi pemaitiro ekufarira.Dhata inoratidza kuti muna 2019 chete, pakanga paine anopfuura makumi mana emakesi ekudyara muindasitiri yefodya yemagetsi.Zvinoenderana neyakafumurwa mari yekudyara nhamba, iyo yose mari inofanirwa kudarika bhiriyoni imwe.Pakati pavo, MITO Magic Flute e-fodya yakahwina mucherechedzo wepamusoro wepagore ne50 mamirioni emadhora ekuAmerica munaGunyana 18.Panguva iyoyo, mhando dzepamusoro dzefodya dzemagetsi pamusika, dzakaita seRELX, TAKI, BINK, WEL, nezvimwewo, dzakagamuchira mari, nepo mabhureki matsva eInternet ane mukurumbira, Ono Electronic Cigarette, FOLW, uye LINX, yakabuda mu6.18. Hondo Yenyika, yakagamuchira mari yemakumi emamiriyoni, uye kunyange mhando dzakawanda dzinozivikanwa dzine vatengesi.
Seri kwekukurumidza kukura kweindastiri, kune pfungwa yakavanzika yekushanda "kwakaoma uye kupenga" uye "kukura kwebarbaric" kwevagadziri vefodya yemagetsi.Zvigadzirwa zvakawanda zvenhema uye zviitiko zvisina kuchengeteka zvinoitika.Muna Mbudzi 2019, madhipatimendi maviri akaburitsa gwaro rinorambidza kutengesa fodya pamhepo, zvichikonzera kuvhunduka kukuru muindasitiri yefodya yemagetsi.Kune mazhinji emakambani e-fodya anga ari online kwenguva yakareba, izvi pasina mubvunzo ihosha inouraya.Kubva ipapo, iyo yaimbove yakadzora bhizinesi modhi yakapinda mumagumo, uye nzira chete yekubuda ndeye kudzokera kune iyo isina mhepo modhi.Zvadaro, Mafungiro Anotungamira Pakupihwa kweTobacco Monopoly Production Enterprise Licenses eElectronic Cigarette Related Production Enterprises, Matanho akati wandei eKusimudzira Rule rweMutemo uye Kumisikidzwa kweElectroniki Fodya Indasitiri (Muyedzo), uye Electronic Cigarette Transaction Management Mitemo (Muedzo. ) zvakaunzwa zvakatevedzana, uye kusava nechokwadi kweketani yeindasitiri kwakagadziriswa zvishoma nezvishoma.
3. Pasi pekutonga kwefodya yenyika, kusimudzirwa kwevagadziri, ruzivo rwevatengi vakura, uye kudzokororwa kwechigadzirwa, chiyero cheindasitiri chinoramba chichiwedzera.
Chiito chechina chakakosha chezviito zvikuru gumi neshanu zveHealthy China Action (2019-2030) kutonga kwekuputa, izvo zvinojekesa kukuvadza kwakakomba kwekuputa kuhutano hwevanhu uye kupa zano rekuita senge "panosvika 2022 na2030, chiyero chevanhu. inodzivirirwa nemitemo yakazara-isina utsi ichasvika 30% uye 80% uye pamusoro, zvichiteerana" uye "panosvika 2030, chiyero chekuputa kwevanhu vakuru chichaderedzwa kusvika pasi pe20%".Pasi pekutungamirirwa kwemitemo yenyika kukurudzira vanhu kuti vazive kudzora kusvuta, kuziva kwehupenyu hwehupenyu uye hutano pakati pevoruzhinji huri kuramba huchiwedzera, uye nhamba yekusvuta kwevanhu vakuru iri kuderera zvishoma nezvishoma.Tichitora Beijing semuenzaniso, kubva pakaitwa Beijing Smoking Control Regulations kwemakore anopfuura matanhatu, mwero wekuputa pakati pevagari veguta vane makore gumi nemashanu zvichikwira wakadzikira zvishoma nezvishoma.Iyo data inoratidza kuti huwandu hwekuputa pakati pevanhu vane makore gumi nemashanu zvichikwira hwadzikira kusvika pa19.9%, uye chinangwa chakatarwa neHealthy Beijing Action chekuwana huwandu hwekuputa huri pasi pe20% pakati pevanhu vane makore gumi nemashanu zvichikwira panosvika 2022. yehurongwa.Pasi pemamiriro enguva yemberi yekudzora kusvuta kwenyika, nhamba yevanoputa icharamba ichiderera.Zvichipa kuti vazhinji vanosvuta vanoda nguva yekuchinja pavanorega kusvuta, fodya yemagetsi yakaratidza zvakanakira: ichivabvumira kuti vatsive mafaro ekuvhenekera fodya nemidzanga yemagetsi, asi kwete kufema chikakananda chikuru, zvishoma nezvishoma vachideredza kuvimba kwavo nemidzanga.Nokudaro, vatengi vakawanda vanosarudza fodya yemagetsi senguva yekuchinja yekurega kusvuta.
4. Kukwidziridzwa kwechigadzirwa iteration ndiyo kiyi yekusimudzira indasitiri, uye iyo remangwana iteration rate inogona kusarudza iyo indasitiri mamiriro uye nzira.
Kubva panguva yekugadzirwa, fodya yemagetsi haina kumira kudzokorora.Imwe neimwe iteration ichagadzira boka remakambani, uye hunhu hwekukurumidza-inofamba zvinhu zvevatengi huri kuramba huchibuda pachena.Zvigadzirwa zvine hunhu huri pachena hwezvinhu zvinokurumidza kufamba zvevatengi zvinovandudza uye kudzokorora nekukurumidza.Kunyanya e-fodya inoraswa ine hunhu hwezvinhu zvevatengi zvinomhanya, uye kutenderera kwekushandiswa kwemaseti efodya kunowanzo mazuva mashoma.Pamusoro pekuravira, chitarisiko chinoshanduka, nezvimwewo, inzira dzese dzekukwezva vatengi.Naizvozvo, kukwidziridzwa kwechigadzirwa uye iteration ndiyo kiyi yekusimudzira kusimukira kweindasitiri yefodya.
Parizvino, mabhizinesi epamusoro ari kugara achivandudza uye kupaza mukutsvaga kwechigadzirwa nekusimudzira.Semuenzaniso, iyo inotungamira mhando yefodya yemagetsi, MOTI Magic Flute, yakawana chitupa chenyika chepamusoro-tekinoroji indasitiri kuburikidza nekuenderera mberi nekuedza mukuvandudza nekutsvaga kwesainzi.Kubva pari zvino, MOTI Magic Flute ine anenge 200 ekugadzira patents, inovhara zvakasiyana-siyana senge chimiro chechigadzirwa uye chimiro, uye yakashandiswa kune zvigadzirwa, zvechokwadi kuwana inoenderera kukwidziridzwa uye iteration yemabasa echigadzirwa;TOFRE Furui yakagadzira yayo yepasi rose R&D innovation centre uye 2019 marabhoritari inoenderana neCANS zviyero kuitira kugadzira zvigadzirwa zviri nani.Yakagadzirawo mapurojekiti ekutsvagisa ane akawanda anozivikanwa mayunivhesiti marabhoritari uye anoenderera mberi nekuwedzera R&D mari;Kubva pari zvino, TOFRE Furui ine angangoita mazana maviri ekugadzira patents, inovhara zvakasiyana-siyana senge chimiro chechigadzirwa uye chimiro, uye zvese zvakashandiswa kune zvigadzirwa, zvechokwadi kuwana kuenderera mberi kwekusimudzira uye iteration yemabasa echigadzirwa.Pamusoro pezvo, mamwe mabhizinesi ane hukama muindastiri akaisawo mari yakawanda mukutsvagisa nekusimudzira hunyanzvi uye akaburitsa mhedzisiro yakakura, achitsigira budiriro yeindasitiri yese.Tichifunga nezve kupokana kuri pakati pebasa uye nguva, zviwanikwa zvevanhu, uye patent kuganhurirwa kweboka muatomization musimboti uye e-mvura tekinoroji, ingave iyo R&D uye kugona kwekugadzira kwemabhizinesi ekutengesa ketani zvichienderana neawo endowas anogona kusangana neiyo iteration chiyero chekupedzisira zvigadzirwa zvichave chinhu chakakosha mune ramangwana remakwikwi shanduko yeindasitiri mamiriro.
5. Rutivi rwemhando ine chimiro chakanyanyisa, asi rutivi rwekugadzira runopa muenzaniso wesimba rinogara riripo
Parizvino, maitiro eChinese e-cigarette brands akanyanya kusimba, paine chete kambani huru yemhando yepamusoro yefodya yemagetsi Yueke (RLX), Wuxin Technology, ine chikamu chemusika chinoda kusvika 65.9%.SMOK, iyo yakazvimisikidza sechigadzirwa chekupinda-chikamu mumatanho ekutanga, yakafambira mberi zvakanaka mumakore achangopfuura maererano neBluetooth zvinongedzo zve-e-fodya zvishandiso, kusimudzira uye kushanda kwemaapps (Steam Nguva), uye kumisikidzwa kwe-e-fodya. social media.Zvinogona kutaurwa kuti hazvisati zvangogumira pakugadzirwa kwemagetsi efodya zvigadzirwa pachavo, asi kunewo zviito zvinotorwa mubasa uye tsika yekurima fodya yemagetsi.Pakazere, yakawana budiriro huru mumisika yeEurope neAmerica, zvishoma nezvishoma ichisunungura makambani e-e-fodya eChinese kubva pakumisikidzwa kwemafekitori ekondirakiti.
6. Vagadziri vakawanda vari kubheja pamisika yemhiri kwemakungwa, uye yakanangwa yekuwedzera yakatwasuka ingave nzira inoshanda yekuvhura nzira dzekuwedzera mhiri kwemakungwa.
Zvichienzaniswa nekuwedzera kuomesera mitemo mumusika wepamba, musika wekunze une hwaro hwevashandisi hwakakura uye tarisiro yeramangwana.Sekureva kwe "2022 Electronic Cigarette Industry Export Blue Book" mushumo, musika wepasi rose wefodya saizi ichapfuura 108 bhiriyoni US madhora muna 2022. Zvinotarisirwa kuti mhiri kwemakungwa musika wefodya yemagetsi saizi icharamba ichikura ye35% muna 2022. nehukuru hwese hunodarika mabhiriyoni zana emadhora ekuAmerica.
Parizvino, huwandu hwakawanda hwemhando uye vagadziri vari kutanga kutarisa kumisika yekunze, uye makambani anotungamira akadai saYueke uye MOTI Magic Flute atotanga kubheja pamisika yekunze.Semuenzaniso, Yueke akaedza kuongorora mhiri kwemakungwa kutanga kwa2019. Mushure mekuvambwa kwayo muna 2021, Yueke International, inoona nezvebhizinesi rekunze kwenyika, yakaunganidza mamirioni evatengi munyika dzinopfuura makumi mana pasi rese.Imwe mhando, MOTI Magic Flute, ikozvino ine bhizinesi rekuvharwa munyika makumi matatu neshanu uye matunhu pasi rese, ane anopfuura 100000 akasiyana mapazi pasi rese, uye akatogadzira inotungamira yakazvimirira e-commerce chikuva muNorth America indasitiri.Mepu yazvino yefodya yefodya inoenda pasi rose inotangira kuNorth America, Western Europe, Japan neSouth Korea, Middle East, Southeast Asia kuenda kumusika wakakura muLatin America uye kunyangwe Africa, uye kumhanya kwekutsvaira pasirese kuri kukurumidza.
Kuwana vashandisi vemhando yepamusoro yefodya ye e-mhiri kwemakungwa kwakakosha.Kubva pakuona kwemusika wepasi rose, varume vane makore 25-34 ndivo boka guru rezvigadzirwa zvefodya yemagetsi, asi boka revakadzi riri kukwira zvichienderana nekuvandudzwa kwechikamu chiduku chefodya, chinotora 38%, uye nhamba iyi inoramba ichiwedzera.Pamusoro pezvo, kutaura chaiko, ruzhinji rwevashandisi ve-e-fodya vanofarira esports esports, vanofarira basketball, uye vanofurira fashoni, vaine mamwe mavara chaiwo.Naizvozvo, kutungamira kwakatwasuka kungave nzira inoshanda yekuvhura nzira dzegungwa.
Nguva yekutumira: Zvita-14-2023